Are you the type of person that likes to give gifts as well as receive them? Maybe when the holidays come around, you spend hours putting together the perfect materials for a good friend or for family. If you enjoy doing this during the holidays and for special events, why not turn it into a [...]

Most small businesses are built on the same business model and hence have the same profit drivers. When thinking about small business strategy, small businesses all have certain key similarities.
- Customers
- Goods/Services
- Cost of Goods/Services

Before thinking about strategy to attract more customers customers we need to understand the two main drivers which leads to a [...]